About Me…

With a Bachelor of Science degree in Psychology from Dalhousie University, I have a deep understanding of human behaviour, cognition, and emotion. Through extensive research and course work, I’ve developed strong skills in critical thinking and a keen attention to detail.

Additionally, I spent 6 months of my degree studying abroad in Brazil, which allowed me to greatly improve my skills in adaptability, independence, and effective communication.

My background in psychology gives me a unique perspective and diverse skill-set, making me a valuable asset in any dynamic professional setting.

With a keen interest in psychology, I decided that branching out into the field of marketing would be a relevant and worthwhile next step in my education and professional development.

I first completed a Graduate Certificate in Digital Marketing at NSCC and then a Digital Marketing internship at a global marketing and technology agency based in Halifax.

Through applied coursework and agency experience, I’ve developed strong skills in digital marketing strategy, SEO, social media marketing, content marketing, email marketing, copywriting, and website building.

Additionally, I have experience with tools such as Adobe XD, Semrush, and HubSpot, and I hold many valuable certifications related to digital marketing..

I bring a powerful combination of psychological knowledge and digital marketing expertise to the table, enabling me to understand consumer motivations, optimize user experiences, and use online platforms to connect with your audience.

I am passionate about bridging the gap between psychology and digital marketing, creating campaigns that resonate on a human level and drive meaningful engagement.